bush, co-chair of this project. nice to have you with us. wow, we got a lot to talk about. so 219 specific i guess suggestions in terms of -- of messaging, and -- and other things as well although you don't make specific reports about policy initiatis. but you do say this, devastatingly, we have lost the ability to be persuasive with or welcoming to those who do not agree with us on every issue. and if you look at the table of contents, you really walk through very basically like here is exactly what we have to do, we have to -- some people say republicans don't care. america looks different. the way forward, you sort of list it all out. so what is the way forward? is it -- is it a problem of marketing? is it a problem of policy? what's been the problem? what's your analysis? >> it's all the above, soledad. and this report, 219 specific recommendations for how republicans are going to win the future. now the problem the party has is we've lost five of the last six presidential election popular votes. america demographically is changing and republicans very much remain a par